Press Releases Archives

New Research Details State of Mobile Marketing from Acquisition to Attribution

News

Branch, the industry's leading linking and measurement partner for the enterprise, today released its State of App Growth survey report, which shows just 8% of companies surveyed have a fully unified view of their app marketing performance across multiple channels.

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

News

Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced innovations in its Performance offering, which provides growth marketers with privacy-centric attribution that connects user journeys across web, app and offline touchpoints.

$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution

News

Firebase will shut down Dynamic Links on Aug. 25, 2025, ending link hosting and creation. Branch offers growth teams and developers a cost-effective transition to its deep linking solution.

New Research Highlights the Impact of Mobile Investments on Customer Engagement for Finance and Insurance Organizations

News

A new research report from Branch shows that 99% of senior executives and C-suite leaders in finance and insurance believe mobile apps play a crucial role in fostering customer engagement, yet 61% face resource constraints that hinder app adoption across channels.

Branch Launches Premium Healthcare Solution To Accelerate Mobile App Adoption and Engagement

News

Branch, the industry's leading linking and measurement partner for growth-focused teams, today announces the release of Branch Advanced Compliance, a premium solution that provides enhanced security, privacy and data measures for customers in heavily regulated industries like healthcare.

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New Research Details State of Mobile Marketing from Acquisition to Attribution

Branch Unveils New Capabilities To Maximize Campaign ROI in a Privacy-First Era

$10M Fund Established To Aid Transition From Firebase Dynamic Links to Branch Deep Linking Solution

New Research Highlights the Impact of Mobile Investments on Customer Engagement for Finance and Insurance Organizations

Branch Launches Premium Healthcare Solution To Accelerate Mobile App Adoption and Engagement

Branch Strengthens Leadership Team With Executive Appointments

Branch Announces 2023 Mobile Growth Award Winners

Branch Achieves the New AWS Advertising and Marketing Technology Competency

Branch Provides Brands Industry-first Visibility Into App Events Sourced From Organic Search and SEO Campaigns

Branch Acquires Nova Launcher And Sesame Universal Search To Create New Ways For Users To Find And Engage With Apps

Puma Partners With Branch To Launch And Grow First Global E-commerce App

Branch Raises $300 Million At $4 Billion Valuation To Open Mobile Ecosystem And Provide Solution To Walled Gardens

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