Newsroom

Branch, the industry’s leading linking and measurement partner for the enterprise, today released its State of App Growth survey report, which shows just 8% of companies surveyed have a fully unified view of their app marketing performance across multiple channels.

We all know that companies doing a better job rely initially on first-party data, but then Branch throws in the ability to unify insights across channels with tools like deep linking and AI to acquire users and build relationships.

Irina Bukatik is currently VP of Products at Branch and serves as a fractional Chief Product Officer and consultant for startups. Previously, she was VP of Products at GRIN, Senior Director of Product at data.ai (App Annie), and held senior product leadership roles at Reflektive, Kenshoo, and Microsoft. She specializes in scaling product organizations, driving data-driven growth, and shaping product strategy across B2B SaaS and martech.

AI is not a distant abstraction; it’s reshaping consumer experiences today. From personalized product recommendations to a holistic channel experience, the sophistication is daunting but the opportunities for a brand to prepare are extraordinary.

I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of how search engine optimization (SEO), generative engine optimization (GEO) and artificial intelligence optimization (AIO) are converging.

Four years after Apple broke mobile app attribution in iOS 14.5, an emerging class of privacy-safe aggregated modeling tools promises to bring back visibility without tracking individuals.

Your customers are mobile, and mobile marketing not only reaches them wherever they go, but it also gives you new ways to personalize marketing with geofencing, proximity ads and even messaging based on the weather.

For decades, search has been the backbone of how consumers discover products, services, and content online. Mastering—or investing in—SEO was the critical move for brands; the global SEO market is a multi-billion dollar industry for a reason.

Without much fanfare, Meta has been quietly enhancing the capabilities of its WhatsApp messaging software, which could transform it into a super app.