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In the age of AI, what really matters for marketers? Not clicks, says Branch CEO David Karnstedt, but being the brand AI trusts to deliver instant fulfillment.

16 members of Forbes Communications Council share their best strategies for keeping leadership voices personal, transparent and human, even as their organizations scale.

A shopper clicked on your Black Friday email. They landed on your mobile site, ready to buy. A full-page interstitial pops up: “Download our app for a better experience!” They closed it.

To build a more frictionless experience, brands must align their teams, channels and technology around a unified vision. Below, Forbes Communications Council members share some of the biggest mistakes they see in omnichannel execution and how to fix them so you can deliver a more cohesive, customer-centered journey.

When a client or colleague insists they’ve found the perfect technology fix, seasoned tech leaders and dev teams know that the real challenge is often hidden a layer or two deeper—what they’re really bringing to the table is a business problem in disguise. Untangling those threads takes patience, sharp questioning and a little diplomatic steering.

Branch has released its State of App Growth report that show companies struggling to have a fully unified view of their app marketing performance across multiple channels as well as their ability to accurately attribute app installs.

Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing growth was weak, according to a report released today by an independent performance marketing firm.

Branch has partnered with GlobalSurveyz to release its 2025 State of App Growth Report, surveying over 700 directors, VPs, and C-level app marketing leaders worldwide on the challenges reshaping mobile growth.

Admitad, a global performance marketing platform, and Branch, a leading mobile attribution platform, have joined forces to create a robust mobile growth ecosystem for brands in Latin America.