Newsroom

Branch technology will be integrated across Adobe Experience Cloud to help enterprise marketers optimize consumers’ digital experience and attribution across channels and platforms. REDWOOD CITY, Calif., March 23, 2018 – Branch (www.branch.io), the mobile linking infrastructure for the world’s best brands, announced today that it is joining the Adobe Exchange Partner program at the Premier… Read more »

Using Branch’s deep linking to optimize an app-to-app partnership, SpotHero increased app installs by 532% in two months.

Branch Universal Ads offers mobile marketers visibility into web and app campaign performance across Facebook and other top advertising networks PALO ALTO, Calif., Feb. 14, 2018 – Branch (https://branch.io), the mobile linking infrastructure for the world’s leading brands, announced today the immediate availability of Universal Ads. With this launch, Branch is also entering into a… Read more »

Branch’s new People-based Attribution platform unifies mobile attribution across the silos of web, social platforms, and native apps. PALO ALTO, Calif., Dec. 12, 2017 – Branch (https://branch.io), the linking infrastructure for the world’s leading mobile brands, has unveiled People-based Attribution, an attribution platform that, for the first time, can effectively measure conversions through the complex… Read more »

The new office will act as the central hub for Branch’s operations in Europe with dedicated resources to serve and expand the growing mobile app markets in Europe, the Middle East and Africa. PALO ALTO, Calif., Nov. 21, 2017 – Branch (https://branch.io), the leading mobile linking and measurement platform for the world’s best apps, announced… Read more »

The Branchout conference brings on-stage over 40 thought leaders and practitioners across various industries to share insights and innovations in the mobile ecosystem and beyond. PALO ALTO, Calif., Nov. 10, 2017 – Branch (https://branch.io), the leading mobile linking and measurement platform for the world’s best apps, announced today the inaugural mobile industry conference, Branchout (https://branchoutsf.com/).… Read more »

Using Branch’s Referrals, Blackbox grew its referral success rate to 13% over a four-month period.

Branch’s Journeys is responsible for 20% of Raken’s total measureable installs, and 50% of measureable revenue from mobile.