Stella Ju

The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Branch Journeys, The Knot doubled conversion rate of pageview to app install in just two months, has continued to reach its goals with Branch. In addition to driving 45% more… Read more »

The success of a mobile app begins with user acquisition. While app marketers and developers have a plethora of paid options to grow their user base, finding the right starting point and the perfect mix of growth strategies can be daunting and costly for anyone. To help you devise a cost-effective user acquisition strategy, we… Read more »

This is a Q & A with Sen Sugano, VP of Marketing at GOAT, the massively popular sneaker marketplace on mobile. GOAT’s rise in a multi-billion dollar industry wasn’t an accident, as the company found ways to achieve fast growth for their mobile app. In fact, GOAT’s stellar growth has attracted much interest from investors,… Read more »

If you’re a marketer or PM at an eCommerce company, it’s likely you have one, top-tier goal that dominates the conversation day in and day out: revenue. It’s the metric that gives businesses life and keeps them healthy enough to experience long-term growth. And whether you’re a century old retailer, a modern tech giant, or… Read more »