Rubin Singh

Integrating Branch into your app has never been easier, thanks to our revamped documentation. If you’re pressed for time or would just rather have a simple plugin to do it for you, we’ve got the answer! We’re excited to introduce you to Branch’s latest CLI tool, branch_io_cli. This tool was written and is maintained by… Read more »

Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in the pipeline from the user clicking on your Facebook Ad to entering your app, which makes investigating Facebook Install Ad discrepancies difficult. Small Discrepancies Measurements… Read more »

Update: this blog post describes legacy Branch functionality that may no longer be available. For more recent content on app referral programs, please read this updated blog post. Many teams think about growing their app’s user base via some sort of referral program. A referral program helps to create awareness about one’s app by helping… Read more »

As a deep linking company that handles millions of links every day, Branch deals with Universal Links on a daily basis. We see the vast potential, but are very familiar with its many problems. From being difficult to test, to inadequate edge case handling, to the sudden update that rendered URI schemes to ineffective, we… Read more »