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A leading online marketplace operating in 45 countries, OLX has found success encouraging mobile web visitors to convert into app users in a contextual, personalized fashion. OLX implemented Branch’s Journeys web-to-app smart banners to target individual mobile web users with contextualized offers to install the app. Using Journeys’ A/B testing, segmentation, and customization capabilities, OLX… Read more »
Blog
In 2017, we announced Branch’s expansion into EMEA with a new office in Berlin. That team has hit the ground running, and has nearly tripled in headcount as of this post. Today, we’re excited to announce Branch’s expansion into two additional thriving mobile markets—the Middle East and Southeast Asia. You may have read about how… Read more »
Blog
Building out a large, permanent presence in Europe is a critical component of Branch’s mission of being a global company, rather than a Silicon Valley startup with people sprinkled around the world. Early last year we wrote about Branch’s expansion into London and Latin America. Today, I’m pleased to announce that we’re building on those… Read more »
Blog
One of the most amazing aspects of the mobile app business is the ability to reach a worldwide audience of billions with near instant and frictionless distribution. But the real challenge is communicating your app’s value prop across time zones, languages, and cultures amidst all of the noise and competition. With limited budgets, time, arms,… Read more »