Mada Seghete

As budgets go down, ROI becomes more and more important, and ads are becoming more expensive and less targeted; one channel can be optimized to bring highly engaged, high-intent, no-cost users to your product: user-to-user sharing.

It’s an honor for Branch to once again unveil the winners of the Mobile Growth Awards. Thank you to our judges who narrowed it down to just eight winners. These brands have showcased their efforts from the past year and exemplify the spirit of innovation and growth.

For the third straight year, Branch’s Mobile Growth Awards have showcased innovative and thoughtful leadership in the mobile space. The winners of the awards, which honor companies that are driving growth and innovation in the mobile space, will be announced in December.

I’m excited to share the story of Cynthia Chiang, Branch’s Senior Marketing Manager. Cynthia joined the marketing team six years ago and it’s been incredible to see how her career has grown along with the company, as she’s made huge impacts on our team, culture, and the way we market Branch. In honor of AAPI… Read more »

I was fortunate enough to be able to give PandaConf’s keynote speech at Web Summit 2021 and share some of my insights about where mobile is and where it’s going.

Learn how QR codes can bridge the offline to online gap for your users and drive app growth, and how to measure the results of your QR code campaigns.

Find out the winners of the 2020 Mobile Growth Awards, and the winning campaigns that drove incredible results!

Google recently announced an important iOS 14 update — find out what it is and the actions you should take as a mobile marketer.

Note: As of January 28th, 2021, Apple has changed its policies regarding attribution on iOS 14. Read about that update and Branch’s latest stance here. A special thanks to Alex Bauer for his help on this post. His mobile newsletter is one of the best in mobile and even though I work at Branch, my… Read more »