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Gabby Glumac

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Household Measurement
Blog
Break Through Cross-Device Attribution Challenges With Branch Household Measurement
To keep up with the surge in digital TV advertising spend, marketers must not only design seamless, cross-device campaigns, but also find ways to measure engagement accurately across CTVs, mobile devices, desktops, laptops, and tablets.
Overcoming iOS Attribution Challenges: Introducing Predictive Aggregated Measurement
Blog
Overcoming iOS Attribution Challenges: Introducing Predictive Aggregated Measurement
Learn how Branch’s Predictive Aggregated Measurement (PAM) provides privacy-safe attribution and real-time insights to optimize iOS campaign performance.
From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024
Blog
From Predictions to Reality: AdAttributionKit Unveiled at WWDC 2024
Explore Apple’s AdAttributionKit and the latest from WWDC 2024. Discover reengagement advancements, developer tools, and more.
Google’s Privacy Sandbox and the User Lifecycle
Blog
Google’s Privacy Sandbox and the User Lifecycle: Thriving in a Post-Identifier Deprecation Landscape
Google’s Privacy Sandbox prompts marketers to adapt strategies post-third-party cookies and GAID deprecation. Explore the implications.
Branch’s Cross-Events Export API
Blog
Introducing Branch’s Cross-Events Export API: Seamless Data Exporting for Enterprises
Unlock seamless data exporting with Branch’s Cross-Events Export API. Streamline workflows, remove limitations, and make better data-driven decisions.