Emma Scaduto

Are your app install campaigns actually working? Run these six A/B tests to optimize deep linking, onboarding, app store pages, and install incentives before you spend more.

Get a glimpse into the data behind Branch’s AI Search and Discovery: Enterprise Benchmark report.

Branch surveyed 300 enterprise marketing, growth, and digital leaders to understand how they’re responding to the rise of AI search — from ChatGPT and Perplexity to Google’s AI Overviews.

See how a Fortune 100 retailer modernized its mobile linking architecture, grew its active customer base 5% YoY, and drove app traffic past desktop for the first time.

Should you route users to your app or website? The answer depends on timing. Here’s a framework for reducing friction and maximizing conversions.

Learn how to fix the three biggest leaks between loyalty intent and loyalty revenue with deep linking, smart banners, and tracked QR codes.

Three insights from 600+ B2C marketers on what breaks when teams scale: attribution gaps, underused mobile channels, and cross-team friction shaping 2026 strategies.

A leading national health insurer serves millions of members across multiple lines of business. With digital transformation at the center of its strategy, the company needed to shift member behavior toward mobile app usage to reduce operational costs, improve member experience, and increase engagement with key self-service features.

Learn how 500+ healthcare leaders balance privacy, cost pressures, and growth.