Emma Scaduto

Three insights from 600+ B2C marketers on what breaks when teams scale: attribution gaps, underused mobile channels, and cross-team friction shaping 2026 strategies.

A leading national health insurer serves millions of members across multiple lines of business. With digital transformation at the center of its strategy, the company needed to shift member behavior toward mobile app usage to reduce operational costs, improve member experience, and increase engagement with key self-service features.

Learn how 500+ healthcare leaders balance privacy, cost pressures, and growth.

Savvy mobile growth teams embrace testing and experimentation to achieve optimal results but know when to drop something that isn’t working. Check out these best practices for your test-and-learn culture.

Mobile marketers must look beyond the next email push and focus on creating real value that sticks with users. See how leading brands are building lasting retention.

We all love to talk about the growth tactics that aren’t working anymore. User-level tracking is disappearing. Personalization is getting harder. Privacy regulations keep shifting. Everyone knows what’s broken.

PUMA is a global sports brand known for creating high-performance footwear, apparel, and accessories. With the launch of its mobile app in 2022, PUMA set out to make shopping easier and more engaging for its customers.

AI has officially crossed the line from novelty to necessity. In Branch’s recent State of App Growth survey, 100% of marketers said they’re already using AI in their workflows for everything from predictive analytics to creative optimization.

Podcasts are like backstage passes to how the smartest marketers think, and we’re always looking for ones that make us jot down ideas mid-episode. Whether you’re interested in mobile, privacy, AI, subscriptions, or just smart growth tactics, this list has podcasts you’ll want to binge.