Derrick Staten

The State of Facebook Mobile App Install Ads in 2018 Last year, in a study of leading mobile user acquisition performance of marketing channels, we determined that Facebook and Instagram drive the highest click-through rates for mobile app install campaigns, more than double that of email marketing. Facebook’s ad campaigns are clearly a powerful tool… Read more »

Branch is excited to announce the availability of Attribution Model, the mobile industry’s first attribution platform for marketers and product managers to effectively attribute conversions across web and apps—no matter how complex the user journey. Earlier this year, the Internet Advertising Bureau declared 2017 the year of attribution, as the subject is top-of-mind for companies… Read more »

Branch is dedicated to helping marketers and developers understand and engage with their users. Right now, we already allow partners to see user actions taken after clicking Branch links via Source Analytics. These insights from Source Analytics provides a deep dive into which features, campaigns, and channels are resulting in the most conversions (e.g. signups,… Read more »

Since the beginning of Android, deep linking has been a struggle to implement due to the fragmented nature of link redirection. It was incredibly hard to open up the app when installed, or fall back to a website when not. With the launch of the new version of Android, they created a new mechanism for… Read more »

Branch is excited to announce that we now offer 100% accurate install attribution for clicked links on iOS 9. With iOS 9, Apple has given developers some great gifts. Two of my favorites are Universal Links and the Safari View Controller, both of which allow for a more seamless user experience across apps. For the… Read more »

This is the story by one of our engineers, Derrick, of how two new employees at a young startup built a useful mobile app on a plane ride across the Pacific. It’s also an argument: internal tools can start as spontaneous hacks that spring up from a need and from collaboration between employees in different… Read more »