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Chhaya Sivakumar

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Android App Stores
Blog
Capture Your Highest LTV Customers on More Android Devices With Branch’s MMP
The size of the global Android operating system (OS) market has grown steadily over the years and, as of June 2022, it stood at a healthy 72% of all mobile devices worldwide. In some regions, like Brazil, India, and Indonesia, Android is even more dominant with over 85% market share. With over 250 million Android smartphones shipped last year, Samsung is the… Read more »
play store attribution
Blog
The Current State of Play Store Attribution Without GAIDs
Just as we thought the dust had settled on GAID-related access for Android 12, Google recently updated their documentation. In the new version, they revised an earlier announcement around enforcing the AD_ID permission for continued GAID (Google Advertising ID) access on Android 12. In a nutshell, the updates we noted earlier this year are now… Read more »
Phone stylized with content popping out of it
Blog
Branch Supports Advanced Conversions, Snapchat’s Privacy-Centric Mobile Attribution Solution
We’re excited to announce that Branch customers can now get deeper insights from their Snapchat campaigns thanks to the introduction of our integration with Snap Advanced Conversions.
Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution
Blog
Branch SafeTrack™ Ensures End-to-End ATT Compliance for Your Ad Attribution
Since the release of iOS 14.5 in April, SafeTrack™ has been automatically applied to all Branch links created to measure ad campaigns.
Level Up How You Calculate ROI with Cost-on-Links
Blog
Level Up How You Calculate ROI with Cost-on-Links
Our latest cost-on-links feature allows you to better understand your mobile ad spend, leading to better campaign optimization and ROI. Learn more in the blog post.