Alex Bauer

At WWDC23 Apple made no privacy policy changes this year, but they have come up with an array of new things that are designed to help developers more easily comply with the policies already in place…and prevent compliance “mistakes” (whether accidental or otherwise).

How does Apple’s removal of uninstall tracking on iOS 15 affect the mobile industry? Read more to find out.

You cannot succeed in the digital world without working with partners, so it’s critical to make sure you’re keeping good company. At Branch, our commitment is to be an industry-leading MMP and a partner that you can be proud to work with.

At the recent Leaders in Mobile (LIM) retreat in Kapolei, Hawaii, attendees exchanged ideas and discussed how mobile has shifted and where it’s going next.

Google has announced Privacy Sandbox on Android, but there are a number of things that will hopefully keep this from being a repeat of iOS 14.

At this year’s Super Bowl, crypto was everywhere, and Coinbase is getting most of the follow-up buzz thanks to a quirky commercial that featured nothing more than a simple, color-shifting QR code bouncing around on a black screen.

For most app marketers, Facebook ads have always been a key part of any user acquisition strategy. However, a significant update is coming to the data available from Facebook’s app campaigns.

Apple announced new changes at WWDC 2021, including what’s to come with iOS 15. Learn what the changes entail and what they mean for the mobile industry.

What do the most recent ATT opt-in and iOS 14.5 adoption rates mean for the mobile industry? Read to discover more about what the data points mean, why they vary, and what comes next.