Branch Resource Hub

AI changed how people find things, but measurement hasn’t caught up. Branch’s Adam Landis and Victorious’ Jason White break down the gap and what marketers can actually do about it.

Discover how modern mobile app user acquisition strategies connect channels, measurement, and retention to drive sustainable growth, maximize LTV, and improve marketing efficiency.

Branch Monster Factory is a developer demo app for exploring the Branch SDK hands-on. The latest version adds gamified challenges, an onboarding flow, and production-grade sample code. Available now on iOS and Android.

Paula Mantle, VP of Marketing at Branch, discusses trust driven marketing, privacy first personalization, CTV growth, and the future of the Agentic Web.

Branch’s CEO David Karnstedt shares how AI is transforming marketing, customer engagement, and product development.

Branch’s Head of Strategic Growth Adam Landis discusses how marketing executives view AI search and its rapid growth in the digital landscape.

Branch’s Chief People Officer Christine Park discusses confident leadership during times of rapid change.

Forbes Communications Council shares top advice for new copywriters to differentiate themselves in an AI-powered workplace.

Forbes Communications Council members share initiatives to foster health, well-being and self-care across your organization.