BRANCH Cost Aggregation
See true ROAS across every ad partner with Cost Aggregation
Centralize cost data from your campaigns in one place
Get a holistic view of your ad spend
Review and take action on all your cost data simply and efficiently, so you can focus on perfecting your ad strategy instead of spending time manually collecting, collating, and comparing metrics.
Eliminate fragmented data
View and analyze costs from different media partners and platforms all in one dashboard.
Reduce manual effort
Save time and resources by automating data collection and analysis.
Improve data accuracy
Minimize the risk of human errors and stay up to date with real-time reporting.
Crunch your advertising numbers with ease
Identify your best investments
Use the Branch Dashboard to report on powerful calculated metrics across your ad networks, including total cost, effective cost per install (eCPI), return on ad spend (ROAS), and more. See where your most efficient returns are coming from with granular breakdowns by partner, campaign, creative, and ad group.
Get the highest quality data, automatically
Access accurate, complete, and up-to-date cost data without manual work or custom development for each ad network. We support industry-standard solutions to ingest partner cost data, from API integrations for leading network partners to flexible cost-on-links data ingestion for many others.
Uncover true ROAS
Combine cost data with revenue reporting and cohort analysis to answer important questions like “how many weeks does it take to hit my target cost per acquisition (CPA)?”
See comprehensive cross-platform ROI
Use accurate, cross-platform attribution data to calculate metrics that reflect all user conversions from both web and app.
Integrate with every ad partner
Branch works with every major ad network and media partner, from Google and Facebook to niche publishers. Use our pre-configured integrations to easily aggregate cost data.
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FAQ’s
Branch imports key cost-related fields from supported ad partners, including spend, impressions, clicks, installs, and purchases.
Yes. Branch supports combining cost data with revenue from both SKAN and Branch-attributed sources.
Cost data is automatically ingested for real-time reporting and refreshed daily for active ad partners. Branch also provides monitoring tools and alerts to help ensure data is ingested reliably and stays up to date.
