Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.
Megan Dobransky
Senior Manager, Brand and Content @ Branch
Megan Dobransky is a brand & content strategist at Branch, where she distills complex digital growth, deep‑linking, and measurement strategies into actionable insights—spanning topics from optimizing mobile funnels and QR‑code campaigns to navigating iOS tracking changes like ATT/IDFA and maximizing ad ROI for finance and healthcare apps With a background in journalism and data‑driven storytelling, she’s passionate about educating marketers on creating seamless, measurable user journeys that drive engagement, compliance, and retention
More from this author