App growth in MEA: What industry leaders told us
Growth targets across the Middle East and Africa aren’t slowing down, but the landscape teams are operating in keeps shifting. Privacy regulations are creating new measurement blind spots, acquisition costs are climbing, and the pressure to demonstrate ROI across every channel is higher than ever.
We surveyed directors, VPs, and C-suite leaders at enterprise companies across the region to understand how growth teams are responding. The result is a grounded, data-driven look at where MEA app marketers stand today and where the biggest opportunities still are.
What’s inside:
- Why scaling acquisition without increasing costs is the #1 challenge for MEA marketers — and how it’s shaping channel strategy
- What only 10% of MEA teams have that the rest are still working toward
- How 68% of respondents are feeling the financial impact of privacy-driven measurement gaps
- How MEA teams are using deep linking across the user journey
- The AI use cases gaining traction, and the trust barriers slowing broader adoption
