App growth in the health industry: What industry leaders told us
Privacy, trust, and cost pressure are redefining how health apps grow.
Health apps carry high stakes. Users share sensitive information, make critical decisions, and expect experiences that feel both seamless and secure. For marketers, that means balancing growth with trust, efficiency with compliance, and engagement with long-term value.
Branch partnered with GlobalSurveyz to survey healthcare industry leaders — directors, VPs, and C-suite executives driving mobile strategy at companies with 500+ employees — to understand how they’re navigating today’s reality.
Download now to find out:
- Why 42% say scaling acquisition without increasing costs is their biggest challenge
- How privacy regulations create measurement blind spots that 80% say cost real money
- Why more than half of marketers struggle with limited visibility into post-install behavior
- Where teams use deep linking most (and where they’re missing opportunities)
- Healthcare-specific benchmarks on channels, confidence levels, and unified measurement you won’t find anywhere else
