App Best Practices for the Modern QSR

Tuesday, December 6, 2022

11:00 AM PST

The pandemic may have demonstrated how restaurant chains could leverage mobile ordering, but the tools to accomplish this were there all along. And now, they’re better than ever. The “New Normal” for Quick Serve Restaurants (QSRs) means superior customer experience, with fewer customers waiting in lines and verbally transcribing orders. And loyalty is now part of every brand’s retention strategy.

The playbook of best practices was built by the world’s leading consumer brands in diverse industries. For QSR brands, your native app can unlock growth, drive down costs, and win at loyalty in this forever changed market.

In this webinar, you will learn:
  • Driving low-cost app adoption from every owned platform
  • Advanced mobile use cases proven to grow QSR sales
  • Why email and social media are the new front door to meal ordering
  • Driving loyalty and retention in a highly competitive marketplace


Reed Kuhn

Sr. Director of Business Strategy

Reed Kuhn is the Sr. Director of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left the industry and moved to Silicon Valley. Along the way, he invented his first app on an iPhone 3, co-founded an athlete management agency with MC Hammer, and authored the first-ever book on the sports analytics of professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. For a decade he has spent his weekends as ESPN’s gambling expert for Mixed Martial Arts, making analytical predictions of UFC fights. He holds a BS in Physics from Washington & Lee University, a Master’s in Systems Engineering from the University of Virginia, and an MBA from Duke University.

Sophie Frostbaum

Business Strategy Manager

Sophie Frostbaum is a Business Strategy Manager at Branch, where she works as an internal strategy consultant, providing data-driven customer insights on enabling and harnessing value via app adoption and engagement. Working with businesses across all verticals, she helps customers develop a playbook on their app-first strategy, leveraging their owned channels to acquire customers with the highest LTV. Prior to joining Branch, Sophie worked in Enterprise Solutions & Analytics consulting, specializing in Digital Transformations. She holds a BBA from Emory University in Finance and Strategy & Management Consulting.