Ad Fraud: How is this still a thing and how can I stop it?

Fraud affects your performance data. Bad traffic sources may appear to be ROI positive. You end up spending more money in these locations that actually did not provide a tangible return. Finding fraudulent traffic and networks results in money spent that needs to be clawed back or remediated with networks. Fraud investigation takes time and evidence to build a case. The process can be long and drawn out.

Watch this webinar where we discuss:

  • The impacts of Fraud on the ads space
  • Outline the different types of fraud that occur
  • Explain what Branch is doing to protect our customers
  • Industry perspective and best practices shared directly by brands

Speakers

Muhammad Fikry Izza Almirzaqy (Zaqy) | Paxel

Performance Marketing Expert

Nikhil Parachure

Independent Marketing Consultant

Swatie Bansal | Branch

Analytics Manager, BI