Why We Built What We Built: Branch and the Industry in 2015

Happy New Year, dear reader!

Throughout the year we’ve kept a close eye on the mobile ecosystem, and we’ve distilled a lot of those thoughts into blog posts here. Like a fine vodka, we can always distill a few more times. Which brings us to this “Year in Review” post: a quick glance at the major ecosystem updates and features that have changed the way we build mobile apps and acquire mobile users. It’s easy to get lost in the melee of product updates and industry news, so we wanted to step back and explain what we saw in the market, and how it informed our product strategy.

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