Our guest today, Siddarth Jena, has learned a lot about growth running the largest platform for fans of India’s most popular sport, Cricket. Siddarth came into Cricket.com at a time where they had to scale their marketing efforts from 0 to 100, he shares how they tested Google, Facebook, affiliates, and many other growth channels to capture the market. They were able to rapidly test then scaled their growth channels to drive 5 million installs in just 4 months.
Hear more on Siddarth’s story including his love for travel, how he and his team adapted marketing during COVID, how to deploy empathy in your marketing efforts and so much more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcasts, Stitcher, and more.