The Knot Turns Web Visitors into Loyal App Users with Journeys Web-to-app Experiences

The Knot is the leading provider of wedding resources for couples looking to seamlessly plan and execute dream weddings. By creating personalized web-to-app experiences using Branch Journeys, The Knot doubled conversion rate of pageview-to-app install in just two months, and continues to exceed goals with Branch. In addition to driving far higher user engagement and conversion across both web and app, The Knot has optimized acquisition strategies and product roadmaps with the valuable cross-platform data provided by Branch’s people-based attribution engine.

  • 2x increase in conversion rate of pageview-to-app install
  • 35% app growth on iOS
  • 45% app growth on Android