Get faster, smarter insights across your iOS campaigns — no more waiting for delayed SKAN postbacks.
The way marketers measure iOS performance is evolving. With TikTok’s new iOS real-time conversion reporting, advertisers can now access near real-time, granular conversion insights directly in TikTok Ads Manager, powered by Branch’s Predictive Aggregate Measurement (PAM).
This new integration helps advertisers close the measurement gap left by SKAdNetwork (SKAN) delays and limitations — unlocking faster optimization, more accurate campaign feedback, and greater visibility across all iOS 14.5+ campaigns.
Why this matters
Traditionally, iOS campaign reporting through SKAN was delayed by up to 48 hours for the first postback, and as long as six days for subsequent ones. This latency has made real-time optimization nearly impossible.
Now, with TikTok’s iOS real-time conversion reporting, marketers can:
- Access instant performance feedback on installs, purchases, and post-install events.
- Eliminate SKAN’s data lag and optimize faster.
- Measure probabilistic and modeled conversions using Branch’s PAM framework.
- View more complete campaign data — including engaged views and engaged clicks, not just last-touch events.
Branch’s role: PAM
Branch’s PAM enables privacy-safe modeling of iOS conversions that occur outside SKAN visibility.
When enabled, PAM contributes modeled conversions that feed directly into TikTok’s real-time reporting, offering a far more holistic view of campaign performance.
With PAM, Branch customers on TikTok benefit from:
- Expanded attribution coverage — capturing a higher percentage of iOS conversions beyond SKAN.
- Modeled precision — probabilistic signals aligned with Branch’s deterministic accuracy standards.
- Unified reporting — consistent data across Branch and TikTok Ads Manager.
- Full-funnel visibility — including engaged views, engaged clicks, and other high-intent signals.
Across TikTok iOS campaigns measured through Branch, PAM currently accounts for over 26% of all iOS conversions, compared to less than 1% captured by SKAN.
This means advertisers gain a 2,900% uplift in measurable results when PAM is enabled — revealing millions of conversions that would otherwise remain invisible under SKAN alone.
What you’ll see in TikTok Ads Manager
| Metric type | Description |
| Conversions (real-time) | Near-instant conversion data based on MMP-modeled and SAN-attributed events |
| Cost per conversion / CVR | Optimized metrics for bid strategy tuning |
| Conversion time insights | Breakdown by conversion time, helping identify faster-performing creatives |
| Engaged click and view data | Visibility into high-intent engagements beyond traditional SKAN touchpoints |
(Metrics differences between TikTok and Branch can still be expected.)
How to enable TikTok iOS real-time reporting with Branch
- Enable PAM
Go to your Branch Dashboard → Attribution Settings → enable Predictive Aggregate Measurement (PAM).
Learn more → - Verify TikTok integration settings
Ensure your TikTok integration is active and data sharing permissions are properly configured.
- Activate iOS real-time reporting in TikTok Ads Manager
Within TikTok Ads Manager, navigate to your iOS campaigns and ensure real-time conversion reporting is enabled.
Once complete, your TikTok campaigns will begin populating real-time modeled data from Branch — no SDK changes required.
The bigger picture: real-time + privacy-first measurement
The partnership between TikTok and Branch demonstrates how privacy and performance can coexist.
By combining TikTok’s automation capabilities (Smart+, ADC models) with Branch’s probabilistic modeling through PAM, advertisers can make faster, smarter decisions — without compromising user privacy.
Start today
If you’re already using TikTok and Branch, enabling PAM is the key to unlocking the full benefits of TikTok’s iOS real-time reporting.
Reach out to your Branch representative or visit help.branch.io to get started.
TL;DR
- What: TikTok’s iOS real-time conversion reporting now integrates with Branch PAM.
- Why: Get near real-time iOS reporting and improved campaign optimization.
- How: Enable PAM in your Branch dashboard and turn on real-time reporting in TikTok Ads Manager.
- Result: More data, faster insights, smarter optimization.