Mobile Deep Linking and Attribution Resource Center

Why Newspapers and Magazines Must Rethink Mobile Growth

Blog

For newspapers and magazines, the digital transition is a present reality, not a future challenge. Readers expect immediate, personalized, and seamless access to content across devices. Yet, for many publishers, app adoption and engagement remain far below their potential, leaving significant growth opportunities untapped.

See the Full Picture: Branch Now Supports Meta AEM View-Through Attribution

Blog

Performance marketers know this truth: not every conversion starts with a click. Impressions matter, especially for upper-funnel and video-heavy campaigns.

Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands

Blog

What can Monopoly's 90th anniversary teach mobile marketers? Learn timeless lessons on reinvention, strategy, and customer loyalty from Hasbro's most iconic games.

How PUMA Turned Web Traffic Into 8K More App Users in 25 Days

Case Study

PUMA is a global sports brand known for creating high-performance footwear, apparel, and accessories. With the launch of its mobile app in 2022, PUMA set out to make shopping easier and more engaging for its customers.

The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

Blog

For newspapers and magazines, the web alone is no longer enough. Readers want faster access, personalized experiences, and content they can return to throughout the day. That’s why apps — not mobile web — are where real growth happens.

18 Ways To Ensure A Unified Brand Experience From The Whole Company

News

For marketing leaders, it's important to help colleagues in tech, product, sales and other departments understand and abide by a unified set of guidelines.

Privacy rules blur mobile ROI, pushing marketers toward first-party data and contextual targeting

News

The news: Privacy regulations and platform changes are creating blind spots for mobile marketers and forcing them to rethink how they attribute app installs and measure performance.

Branch Report Details State of Mobile Marketing

News

Branch has released its State of App Growth report that show companies struggling to have a fully unified view of their app marketing performance across multiple channels as well as their ability to accurately attribute app installs.

Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth

News

Ad spending growth trends were mixed across the largest U.S. digital ad platforms in Q3, while pricing growth was weak, according to a report released today by an independent performance marketing firm.

16 Strategies To Keep Your Team Ahead Of Trends And Culturally Aware

News

Cultural movements can emerge and evolve overnight. Viral memes, social causes and global events now shape how brands communicate—and how quickly they have to respond.

82% of marketers don’t feel confident in their attribution data

News

Branch has partnered with GlobalSurveyz to release its 2025 State of App Growth Report, surveying over 700 directors, VPs, and C-level app marketing leaders worldwide on the challenges reshaping mobile growth.

Building Mission-Driven Products in Regulated Industries: Lessons From 20 Years in Product Management

Podcast

Join Amanda and Adam as they chat with Patrick Wesonga, Senior Product Leader, who shares two decades of invaluable product management wisdom.

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Why Newspapers and Magazines Must Rethink Mobile Growth

See the Full Picture: Branch Now Supports Meta AEM View-Through Attribution

Game Night and Mobile Growth: 3 Lessons from Hasbro’s Iconic Brands

How PUMA Turned Web Traffic Into 8K More App Users in 25 Days

The Publisher’s Mobile Growth Playbook: How To Drive App Adoption and Engagement

18 Ways To Ensure A Unified Brand Experience From The Whole Company

Privacy rules blur mobile ROI, pushing marketers toward first-party data and contextual targeting

Branch Report Details State of Mobile Marketing

Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth

16 Strategies To Keep Your Team Ahead Of Trends And Culturally Aware

82% of marketers don’t feel confident in their attribution data

Building Mission-Driven Products in Regulated Industries: Lessons From 20 Years in Product Management

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