Sandy Hirschel

Getting downloads is so much easier than retaining users. This is why mobile app onboarding is so important. Onboarding is the process of introducing users to your app and guiding them through its features and functionality. Done right, it can help increase user engagement, drive revenue, and improve retention.

Once you have built a mobile app and released it out into the world, the next step is finding and engaging users so you can generate revenue. This is where a mobile app analytics tool comes into the picture. The insights you gain from your mobile app data are instrumental in making your app more… Read more »

To grow your mobile app, you must make data-driven decisions with data you trust. With the help of a mobile measurement partner (MMP), you can accurately gather, analyze, and optimize data to make critical strategy decisions about your ad campaigns by first understanding which ads are driving the best ROI. However, finding the right MMP… Read more »

We’re excited to introduce SEO App Attribution, a new solution from Branch that equips brands and agencies with attribution insight into app events (e.g., engagement, acquisitions, revenue) from organic search traffic. Our new tool opens up the bigger channel picture and alleviates many of the pain points associated with capturing app events and attribution associated… Read more »

We know that getting mobile website visitors to download and use your app can be a challenge, so Journeys focuses specifically on helping drive app growth and engagement by turning your mobile website into your largest source of app installs. Journeys is one of the most popular products at Branch because it offers customizable, flexible,… Read more »

Everybody reading this blog probably already knows what we mean when we talk about an MMP. In case you’re wondering, an MMP is a “mobile measurement partner.” Now, if we mention an MLP, probably only a few will know what we mean. MLP stands for “mobile linking platform,” a powerful deep linking and attribution tool… Read more »

NativeLink is Branch’s deferred deep linking solution for Private Relay. Discover how you can customize your NativeLink experience to delight your users!

We’ve all experienced painful logins with forgotten passwords or logging in with Google and Facebook. How about the frustration of logging into an app on your smart TV with a remote by selecting individual letters from an on-screen keyboard? It doesn’t have to be this way. The dreaded on-screen keyboard…   Once a user is… Read more »

At Apple’s annual Worldwide Developer Conference (WWDC) in June, the company announced two new iOS 15 App Store features that they planned to release toward the end of 2021.