Mike Winters

Even as the native app space grows rapidly, we at Branch see thoughtful perspectives from the front lines contending that in many instances, publishers ought to focus on an optimized mobile web experience rather than a native app.

It’s hard out there for app developers. Competing with millions of live apps in Google Play and the Apple App Store is difficult enough. User acquisition costs are skyrocketing — up 125% in the last year and hovering near $4 per loyal user. And, to top it off, consumers just don’t seem that interested in… Read more »