Mark Hansen, Author at Branch

Seamlessly Make Confident Investment Decisions With ROI Hub

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ROI Hub will help you unify your cost data and revenue insights in a single place, so you can feel confident in making optimizations that achieve the highest return on your ad spend possible.

Seamlessly Make Confident Investment Decisions With ROI Hub

Navigating Noise: Managing Ad Measurement in the Privacy Sandbox

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As privacy standards evolve, managing "noise" in Google’s Privacy Sandbox is crucial for marketers. Learn how to adapt and optimize.

Navigating Noise: Managing Ad Measurement in the Privacy Sandbox

Seamlessly Make Confident Investment Decisions With ROI Hub

Blog

ROI Hub will help you unify your cost data and revenue insights in a single place, so you can feel confident in making optimizations that achieve the highest return on your ad spend possible.

What Does Media Mix Modeling (MMM) Offer for Mobile Apps?

Blog

Media Mix Modeling (MMM) is a well-established marketing measurement approach that has existed for decades, but over the last year,…

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Seamlessly Make Confident Investment Decisions With ROI Hub

Navigating Noise: Managing Ad Measurement in the Privacy Sandbox

Seamlessly Make Confident Investment Decisions With ROI Hub

What Does Media Mix Modeling (MMM) Offer for Mobile Apps?