Mark Hansen

ROI Hub will help you unify your cost data and revenue insights in a single place, so you can feel confident in making optimizations that achieve the highest return on your ad spend possible.

As privacy standards evolve, managing “noise” in Google’s Privacy Sandbox is crucial for marketers. Learn how to adapt and optimize.

ROI Hub will help you unify your cost data and revenue insights in a single place, so you can feel confident in making optimizations that achieve the highest return on your ad spend possible.

Media Mix Modeling (MMM) is a well-established marketing measurement approach that has existed for decades, but over the last year, “next-generation MMM” has been quietly gaining steam in the world of mobile. This key marketing tool can help marketers understand how different channels impact business outcomes. MMM provides insights into how various marketing initiatives work… Read more »