Juliana O’Donohue

The BuzzFeed quiz app, QuizChat, brings one of the most popular services of BuzzFeed — their quizzes — directly to mobile users. Hundreds of millions of users have taken the quizzes and they are an undeniably important source of Buzzfeed’s virality. QuizChat allows users to choose a quiz, take it, and then send both their results… Read more »

This blog post was originally published in 2016. You can also read recent insights on how to implement interstitial ads and banners on mobile. Redfin provides its users with an online database of real estate listings. The Redfin app boasts an excellent and optimized user experience, which is made evident by the 4+ rating on… Read more »

The Dubsmash app allows users to record hilarious videos of themselves in which they dub over famous audio snippets. Dubmash videos are incredibly popular and their pervasiveness can be found all across social media giants including channels such as Facebook, Twitter, and Instagram. The app boasts a well-over 4-star rating on both the Google Play… Read more »

With deep linked smart banners, Wattpad converted mobile web readers into app users and streamlined the experience so readers never lost their page.

With the rise of photo-driven social media the market for photo editing apps has also grown exponentially to provide developers the chance to attract a user base potentially as large as the social media apps themselves. To date, there have been approximately 2 billion downloads of apps in the Photo & Video category.

Building a mobile app is hard work. You spend countless hours perfecting the design, content, and user experience and think that getting your app live is the end of the journey. Yet, once you’re live, something becomes clear – this is only the beginning. The Branch founders struggled to build an app themselves – and… Read more »