Brian Howell

As we’ve noted before, mobile app developers face considerable challenges when trying to build a viable mobile business. However daunting, the challenge is not stopping developers from entering the market in droves – just over 50,000 showed up in the Apple App Store last month.

While the reality of building a viable business based on a mobile app is daunting, that’s not stopping tens of thousands of apps from launching every week. To compete with millions of live apps in Google Play and the Apple App Store, mobile app developers and marketers are looking for every possible advantage.