Adam Landis

This week we’ve witnessed a glimpse into the future of the internet. In the coming months and years, we’ll see exciting changes as brands take advantage of this tremendous opportunity.

The risks are real, but the opportunities are vast for personalized AI. By learning from SEO’s past, brands can turn personalized AI’s disruption into a competitive edge. Start prepping now.

AI is changing ad creative, but what’s actually working? Explore how top marketers use GenAI to scale, iterate, and improve performance.

How is AI most likely to shape the landscape of advertising? Here are four main themes that are most likely to impact advertisers.

Explore the concept of a data clean room, how it works, and how it is used in the world of advertising.

In this interview, we discuss today’s most effective performance advertising products, Google’s PMax and Meta’s ASC, with Jonathan Yantz, managing partner at M&C Saatchi Performance.

Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.

Get ready for WWDC 2024! Discover our predictions on Apple’s upcoming announcements, including SKAN 5, Privacy Manifest, Vision Pro, and AI integration

Branch’s Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.