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State of App Growth: Retail Edition

White Paper
Learn how VPs and C-suite execs at 500+ employee firms are solving for measurement blind spots and privacy compliance. Get the data-backed report on the future of financial app growth.

State of App Growth in APAC

White Paper
Learn how VPs and C-suite execs at 500+ employee firms are solving for measurement blind spots and privacy compliance. Get the data-backed report on the future of financial app growth.

Stadium Goods’ Strategy Behind a 268% Jump in Email Revenue

News
Stadium Goods ,a premium sneaker and streetwear marketplace, saw email revenue jump 268 percent year-over-year this Black Friday. That kind of lift didn’t come from a single campaign or holiday gimmick, but from a year of refining our CRM playbook: reactivating cold subscribers, merchandising around the products sneakerheads were already hunting for, and making the path from email to purchase as frictionless as possible.

How to Launch and Grow Your Business YouTube Channel

News
Not only is creating a YouTube channel a fantastic way to promote your brand, but it also allows you to connect with your audience on a whole new level. Here’s what you need to know about using YouTube for your business.

Clarity Wins: The Fundamentals That Still Matter (Best of 2025)

Podcast
In this Best of 2025 compilation, How I Grew revisits the conversations that cut through the noise. As AI accelerated and dashboards multiplied, the leaders who made the best decisions focused on clarity: what to measure, what to prioritize, and what to ignore.

State of App Growth: Finance Edition

White Paper
Learn how VPs and C-suite execs at 500+ employee firms are solving for measurement blind spots and privacy compliance. Get the data-backed report on the future of financial app growth.
App_Growth_Finance

The Channels Marketers Forgot Are Solving Measurement

News
For a decade, marketers built growth strategies around deterministic measurement: knowing exactly who did what and when. That world has changed dramatically. The shift to privacy-first frameworks has fundamentally disrupted what's measurable and how.

How a Major Healthcare Provider Cut Paid Acquisition Costs by 97%

Case Study
A leading national health insurer serves millions of members across multiple lines of business. With digital transformation at the center of its strategy, the company needed to shift member behavior toward mobile app usage to reduce operational costs, improve member experience, and increase engagement with key self-service features.

What 750 Marketers Revealed About App Growth

News
Hundreds of marketing leaders across industries told us what they’re seeing every day: Only 18% are very confident in their attribution data, 36% cite cost-efficient scale as their biggest challenge, and 71% say privacy blind spots are affecting revenue.