PRIVACY-CENTRIC ADS MEASUREMENT
Privacy-centric attribution, built for how you measure
Measurement that doesn’t break when the rules change
Leave the technical complexities to us
Platform privacy policies will keep evolving, but your measurement strategy shouldn’t break every time they do. Branch delivers trusted performance measurement designed to move with the landscape — not scramble to catch up.
Reduce the burden of evolving platform requirements
Branch’s ad attribution works within applicable platform tracking policies, including Apple’s App Tracking Transparency (ATT) framework, so you can focus on performance, not policy. Get comprehensive iOS insights from strategies built to outlast the next platform update.
Configure privacy-centric attribution to fit your needs
Branch supports a variety of privacy-centric attribution techniques to meet your mobile measurement needs without compromising on privacy standards.
Expand your attribution coverage with PAM
Branch’s proprietary Predictive Aggregated Measurement (PAM) solution works alongside SKAdNetwork (SKAN) to deliver comprehensive iOS attribution within a durable, privacy-centric framework.
With PAM, you can:
- Access timely, comprehensive insights into your iOS ad campaigns and app conversion results while supporting user privacy.
- Capture unaccounted iOS conversions to optimize campaign strategies.
- Maintain a resilient attribution approach designed to handle the complexities of evolving privacy regulations.
The results speak for themselves: Brands using Branch attribute an average of 118% more installs than SKAN alone.
Ready to simplify your attribution strategy?
Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.
We dive into some of the highlights from a recent webinar featuring industry experts — Adam Landis, Head of Growth at Branch, and David Philippson, Co-founder and CEO at Dataseat (now part of the Verve Group) — to get to the bottom of what’s really going on with SKAdNetwork (SKAN) and Google Privacy Sandbox, and how marketers should be preparing for the future of privacy and measurement.
Explore Apple’s AdAttributionKit and the latest from WWDC 2024. Discover reengagement advancements, developer tools, and more.