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Three insights from 600+ B2C marketers on what breaks when teams scale: attribution gaps, underused mobile channels, and cross-team friction shaping 2026 strategies.

Google has transformed the way four generations of internet users learn and discover information. For the last 20+ years, “Google it” has been synonymous with finding answers. But that’s all changing.

Branch and TikTok have teamed up to give you deeper performance granularity for TikTok Smart+ campaigns directly in the Branch Dashboard.