Android App Links

What are Android App Links?

Android App Links are HTTP URLs that link users to specific content inside a native app if the app is installed on the user’s device. Android App Links are available only on Android Marshmallow (6.0) and later versions. They were created as Google’s response to Apple’s Universal Links.

How do Android App Links work?

For example, imagine you have the URL ( and the same content is also available on your native app. If the user clicks this link on an Android device and App Links are properly configured, the link will open the content on the native app if it’s installed, but would otherwise open the URL in the browser. This is a great experience for your user who has already invested in downloading the app and deserves a better native experience.

Android App Links are essentially identical to Universal Links on iOS, and have the same two major limitations:

  • You must have a functional mobile website to fall back gracefully if the user does not have the app
  • There are no built-in deferred deep linking capabilities

To get started with Android App Links, you need to set up intent filters, add code to handle the incoming URLs, and make an association between your website and your app. Here is a great guide on how to set up Android App Links.

Also, keep in mind that you cannot depend completely on Android App Links for deep linking, especially if you support Android versions below 6.0. You’ll also need to implement URI schemes and Chrome Intents.

Deep Linking Benefits And Best Practices

Deep links are simply the best way to build a quality, connected user experience that will bring in new customers and keep the ones you have engaged and happy. Learn more about deep links, how they work, and how to find the best solution for your deep linking.