The Fundamentals of Mobile Growth Marketing: Measurement

When it comes to mobile growth, accurate measurement is a must to understand your users’ journeys and optimize your campaigns. In this whitepaper based on the sold-out Stanford BUS 257 course taught by Branch co-founder and Head of Marketing Mada Seghete, and Graphite CEO Ethan Smith, you’ll learn:

  • Common mobile growth metrics
  • Solutions to common mobile measurement challenges
  • An overview of various types of B2B and B2C attribution models and their pros and cons, to help you choose the right attribution model for your business
  • Questions to ask your team to ensure alignment on your measurement strategy

Get better, more accurate measurement of your mobile growth efforts.

Please enter a valid business email
Please enter your business email