When it comes to mobile growth, accurate measurement is a must to understand your users’ journeys and optimize your campaigns. In this whitepaper based on the sold-out Stanford BUS 257 course taught by Branch co-founder and Head of Marketing Mada Seghete, and Graphite CEO Ethan Smith, you’ll learn:
- Common mobile growth metrics
- Solutions to common mobile measurement challenges
- An overview of various types of B2B and B2C attribution models and their pros and cons, to help you choose the right attribution model for your business
- Questions to ask your team to ensure alignment on your measurement strategy
Get better, more accurate measurement of your mobile growth efforts.