India is home to one of the longest festive seasons across the world. Starting as early as August, once the festive season sets in, it brings about much awaited cheer and excitement for both consumers and brands alike. With the onset of the pandemic, mobile has become the go-to-device for all festive season shopping for consumers across the country, making it different from previous years.
2021 has also brought about new shifts in consumer behavior, leading to explosive growth, paving the way for incredible opportunities for brands to reach their consumers in meaningful and effective ways. By leveraging the right in-app strategy, brands can reach and influence consumers to make this festive season even bigger.
In this white paper, Branch and InMobi brings you this guide for app marketers for the 2021 festive season.