Women in MarTech

Date: Wednesday, March 9th

Time: 1:00pm – 2:00pm PST / 4:00pm – 5:00pm EST

In celebration of International Women’s Month, we’re excited to bring together a panel of women leaders from across the MarTech space to share their experiences and expertise. They’ll chat about their personal story and hustles, current industry hot topics and trends, and some world class customer experience best practices.

Moderated by Michelle Lerner, Senior Director, Business Development at Branch, you’ll hear stories and insights from these impressive women:

Lucy Rogers – Senior Director ATS Channel Partnerships | LiveRamp
Shannon Cook – Director, New Channel Activation | Movable Ink
Lyndi Thompson – VP Marketing | mParticle
Maria Lannon – VP Account Management | Remerge

Speakers

Michelle Lerner | Branch

Michelle bings over 12 years of start-up experience to Branch and is particularly passionate about cultivating strategic and meaningful relationships with channel partners. She believes the difference between a good leader and a great leader is the ability to learn from everyone around her. Michelle is an avid runner, a master at Donkey Kong on Super Nintenedo and brings a special NorCal flare to the Branch NYC office.

Lucy Rogers | LiveRamp

Lucy is the Senior Director of ATS Channel Partnerships at LiveRamp, where she is responsible for sourcing, onboarding, and managing channel partner adoption of LiveRamp’s Authenticated Traffic Solution (ATS). Lucy has over a decade of experience within MarTech, managing global app partnership teams for Criteo, InMobi, and Amobee. She’s worked with brands such as Samsung, Walmart, and WISH to develop and execute on a global app strategy to drive incremental revenue for the brand and businesses alike.

Lyndi Thompson | mParticle

Lyndi is the Vice President of Marketing at mParticle. In her role, Lyndi oversees all aspects of mParticle’s marketing, design, and communications across the globe. She is responsible for driving awareness, demand, and experiences across all channels. Prior to mParticle, Lyndi was an enterprise demand marketing leader at Stripe. She also held notable roles driving demand at Accolade and Tableau. A native to the PNW, Lyndi lives with her husband, three kids, dogs, horses, and donkey on a hobby farm south of Seattle.

Maria Lannon | Remerge

Maria brings 8 years of mobile AdTech experience and has worked her way up to the VP of Account Management at Remerge. Heading up strategy for the Americas Tteam; Maria is also the accomplished host of Remerge’s *Women in Mobile Podcast* where she features top female leaders in the mobile growth space. You can find Maria in her hometown of Boston or at the trendiest restaurants of NYC – she is open to mentorship so please reach out and say hello!

Shannon Cook | Movable Ink

Shannon is the Director of New Channel Activation, where she owns go-to-market strategy, enablement and training activities across new channels, such as push, in-app and SMS, instilling confidence and assurance across sales and client experiences. Described as the cup of coffe I didn’t have yet, but no longer need she brings enthusiasm and optimism to her problem-solving approach. She has been at Movable Ink for 6 years, starting as a Client Experience Manager on the west coast, working with brands like StubHub, HotelTonight, PayPal and Frontier Airlines. She lives in the middle of the woods in Western Massachusetts with her husband and beautiful golden retriver, Sandy, and loves hiking, yoga, and salty foods.