The Role of AI in Creative: The Current and Future State of How Companies Leverage AI for Marketing Creative

There is an eye-watering amount of AI content released on a daily basis, and you’re likely getting numb to the deluge of postulations and grand suggestions on how AI will change the world. However, there isn’t a ton of insight into how AI is actually being applied in advertising creative today. Branch’s Adam Landis sat down with Alexei Chemenda, CEO of PoolDay.AI — a company that’s actually using scaled GenAI, in market, at scale today — to understand a little about what’s working, and what’s not in the industry today.

Speakers

Adam Landis

Head of Growth @ Branch

Adam Landis is the Founder & CEO of AdLibertas, a mobile app data platform purchased by Branch late last year. At Branch he serves as Head of Growth, where his deep experience in mobile advertising and data help us innovate our measurement products to help our customers measure marketing performance in an increasingly difficult ecosystem.

Alexei Chemenda

CEO @ PoolDay.AI

Alexei Chemenda is the CEO of Poolday.ai (AI video generator for UA) and founder of Sociaaal (mobile app studio, 20+ apps). His team created 20 apps, 100k+ video ads for TikTok UA for apps in 2023 and is obsessed with creative iterations. Alexei has spent more than a decade in the ad-tech industry focused on growing apps. He is a YCombinator Alum and has scaled his previous business MotionLead (rich media ads) and Adikteev in the US (mobile app retargeting). He is an investor in 200+ companies in the US and Europe.