Welcome to the Age of First-Party Growth


Alex Bauer

Head of Product & Market Strategy at Branch

Alex Bauer has been called “the guiding light of iOS 14,” regularly sharing data analyses and industry updates on the future of mobile linking and measurement in a privacy-first world. Alex joined Branch as a Developer Advocate in 2016, and helped build Branch’s early developer relations and long-tail adoption strategies. Now, as Head of Product Marketing and Market Strategy, he works closely with teams across Branch to help shape the company’s place in the mobile ecosystem.