Slides: Recession-Proof Mobile Marketing


Mada Seghete

Co-Founder & VP of Marketing at Branch

Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company’s early, explosive success. Today, Branch is the mobile growth platform of choice for over 100,000 apps and 3 billion monthly users around the world, and is one of Silicon Valley’s fastest-growing Unicorns. Mada currently leads marketing for Branch, and she remains deeply involved in the company’s global culture initiatives, which have led to several industry awards. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile games, binge-watching the hottest sci-fi shows, and photographing Branch events. Mada regularly speaks about mobile growth at top global tech events, including Web Summit and SaaStr, she is the host for the How I Grew This podcast series and an instructor for a Growth Strategies course at Stanford Continuing Studies, and invests in women founders as a partner for XFactor ventures. Additionally, Mada volunteers for CASA, where she mentors and advocates for children and youth in the foster care system.