The Post-IDFA Era: What it Means for Mobile Advertising – APAC

The world of app install attribution as we know it has come to an end. At WWDC in 2020, Apple announced that in iOS 14 (likely Sept/Oct this year), the IDFA is no longer a relevant or widely-used identifier. Even with the proposed SKAdNetwork replacement, this is a fundamental elimination of basic capabilities like user-level attribution, retargeting audiences, look-alike audiences and so much more.

In APAC, while Android has a dominant market share in most Southeast Asian countries, the impending change can rattle the existing system. As the region has seen massive surge in terms of user adoption, discovery, and transaction via mobile devices, with a growing need for data and attribution among marketers – the loss of a persistent unique identifier will require different parties in the industry to adapt to handle measurement under this new framework.

Tune in to this on-demand webinar with Branch and M&C Saatchi Performance as we discuss:

  • The impact of the changes Apple announced on the mobile attribution and advertising industries
  • The broader long term implications and predictions for mobile
  • The different options the industry is considering as it adapts to these changes


Branch CEO Alex Austin smiling at camera in a Branch t-shirt in front of the Branch logo glyph
Alex Austin | Branch

Co-Founder and CEO

Alex Austin is the CEO and co-founder of Branch, where he has taken his extensive background in consumer-focused mobile products and applied it to creating a technology that has become the standard in mobile deep linking and measurement.

Kabeer Chaudhary | M&C Saatchi Performance

Managing Partner (APAC)

Kabeer is a digital marketing leader experienced with strategy, business development and operations across Asia Pacific. Currently, he is the Managing Partner for APAC at M&C Saatchi Performance and is passionate about the growing role of technology in advertising, from the methods of planning & buying to the way we measure & attribute marketing data.