The world of app install attribution as we know it has come to an end. At WWDC in 2020, Apple announced that in iOS 14 (likely Sept/Oct this year), the IDFA is no longer a relevant or widely-used identifier. Even with the proposed SKAdNetwork replacement, this is a fundamental elimination of basic capabilities like user-level attribution, retargeting audiences, look-alike audiences and so much more.
Tune in to this on-demand webinar with Branch and M&C Saatchi Performance as we discuss:
- The impact of the changes Apple announced on the mobile attribution and advertising industries
- The broader long term implications and predictions for mobile
- The different options the industry is considering as it adapts to these changes
Alex Austin | Branch
Co-Founder and CEO
Alex Austin is the CEO and co-founder of Branch, where he has taken his extensive background in consumer-focused mobile products and applied it to creating a technology that has become the standard in mobile deep linking and measurement.
Kabeer Chaudhary | M&C Saatchi Performance
Managing Partner (APAC)
Kabeer is a digital marketing leader experienced with strategy, business development and operations across Asia Pacific. Currently, he is the Managing Partner for APAC at M&C Saatchi Performance and is passionate about the growing role of technology in advertising, from the methods of planning & buying to the way we measure & attribute marketing data.