Acquisition Diversification – Fireside Chat with MyFitnessPal

Tuesday, May 11, 2021

1PM PST | AUS: Wed, May 12th @ 7AM UTC+11

With the world making strides towards re-normalization and recent privacy policy changes, big questions surrounding user acquisition and retention are looming over marketers across all industries. Will users still spend as much time digitally? With iOS 14 attribution changes, what’s the best way to maximize our organic & owned channels for acquisition? How can we retain customer engagement with summer around the corner? Join us as Casey Braunreuther, Product Marketing Manager at MyFitnessPal, shares MyFitnessPal’s perspective on user acquisition, engagement and retention.

Join us to learn:

  • How MyFitnessPal increased blog to app traffic by 157% YOY and increased View-to-Installs by +50%
  • How MyFitnessPal diversified their app growth strategy through their blog, product highlights, seasonal promotions, and web food search features.
  • MyFitnessPal’s acquisition & app growth plans for 2021 and beyond


Casey Braunreuther| MyFitnessPal

Product Marketing team

Casey joined the Product Marketing team at MyFitnessPal a little over a year ago with a focus on acquisition and early lifecycle of new users. She manages paid acquisition, organic growth strategies, and upsell opportunities through owned marketing channels. Prior to her time at MyFitnessPal, Casey worked at Frito Lay in CPG marketing and at Viacom Media Networks in their Ad Sales division. She received her MBA from The University of Texas McCombs School of Business in 2018.

Joey Andrean | Branch

Customer Success Manager

Joey joined Branch as a Customer Success Manager in 2019 and has been helping clients maximize value of different products for over 5 years. Joey holds a Bachelors from Boston College in Sociology.

Reed Kuhn| Branch

Director of Business Strategy at Branch

Reed Kuhn is the Director of Business Strategy at Branch, where he connects the massive data within the Branch platform to real customer impact. A former aerospace and defense strategy consultant, Reed left the industry and moved to Silicon Valley when his wife began her medical training at Stanford. Along the way, he invented his first app on an iPhone 3 and authored the first-ever book of sports analytics focused on professional cagefighting. He spent time in eCommerce SaaS working with global retail leaders, plus eventual stints at Walmart and eBay. He now spends his weekends as ESPN’s gambling expert for Mixed Martial Arts and running a quantitative sports gambling investment fund. He holds a BS in Physics from Washington & Lee University, a Master’s in Systems Engineering from the University of Virginia, and an MBA from Duke University.