Mobile Growth Online: Women in Mobile

Mobile Growth Online is connecting experts in the field to discuss the most relevant issues and strategies in mobile. We ask leaders and innovators from brands you love about their mobile growth strategies and success stories.

In this live 45-minute panel discussion you’ll have the chance to hear about:

  • Rules of engagement in an ever-changing mobile landscape
  • Strategies for acquisition & the best channels to acquire users
  • This panel will be followed by live Q&A from the audience.


Naomi West

Senior Email & Lifecycle Marketer at Invoice2Go

Naomi West is a SaaS Lifecycle Marketer with a background of 6 years working in-house and at an ESP. She drives customer acquisition and retention across email, push notifications, SMS, and in-app messages.

She has led over 20+ ESP migrations and CRM migrations. In April 2021, she won the Email Whiz Award at EiQ, an industry-leading email marketing conference hosted by Ansira.

In late 2021 she successfully launched, a subject line and preheader counter Google Chrome Extension for marketers and copywriters.

Maggie Gilbert

Director of Growth Marketing at Automattic

Maggie Gilbert has 9+ years experience in growth functions for technology companies, 6 of which have been for mobile apps. She’s grown mobile communities numbering in the hundred of thousands for 5 different mobile products – spanning from e-Commerce, to influencer marketing, to mental health, with an emphasis on subscription businesses. She’s recently joined Day One, the original journaling app with over 6M downloads and 200k 5-star ratings, to build out a brand new growth and marketing function.

Maggie is passionate about building sustainable growth systems through product marketing, performance channels, and lifecycle marketing. She lives in Chicago with her husband, dog, cat, and several dying houseplants.

Jurate Gemskyte

Sr. Analyst at Hilton

Jurate Gemskyte is a Sr Analyst at Hilton Hotels, with 8 + years of experience in digital marketing platforms. She is passionate about mobile messaging strategy, and currently works with building and publishing push notifications and in-app messages.

She has worked on expanding the mobile user journey of Hilton customers into a hospitality-driven and customer-centric experience, while navigating the best practices of campaign production and staying agile in a fast-changing environment of recent years.

Born in Lithuania, Jurate has lived in Scotland for the past 12 years and enjoys rainy evenings with a book and a cup of tea.