Thursday, September 29, 2022
4:00pm - 5:00pm BST
One of the best ways to grow traffic and revenue is by leveraging organic search and SEO to attract relevant users who fit your target audience. Historically, SEO teams have struggled to get accurate app attribution, which underrepresents the overall contribution of the channel to down-funnel events and revenue.
Join us for a deep dive into the complexity of SEO as we explore how SEO App Attribution can help marketers and agencies solve some of these problems. We will help you:
- Find the blind spots in your overall marketing strategy caused by limited visibility into the SEO channel.
- Avoid falling behind the competition by not investing enough in SEO.
- Keep missing budget and KPI goals due to misattribution of SEO traffic.
- Increase app engagement with a personalized web-to-app user acquistion experience.
In addition, learn how multi-platform brands with a web and an app strategy can leverage SEO App Attribution as a powerful way to drive app adoption, revenue, and engagement in a cost-effective way.
Speakers
Sam Edwards
Product Marketing Manager at Branch
Sam holds experience helping large and small tech companies bring products to market – focusing on core product value, unique messaging, and compelling stories. Sam joins Branch as a Product Marketing Manager after 3+ years at Amplitude Analytics and brings extensive domain and industry knowledge from her prior roles in Customer Success, Solutions Engineering, and Technology Partnerships. In her current role as Product Marketing Manager at Branch, she is focused on improving the user experience and advocating for seamless product journeys.
Aaron Lopez
Product Manager at Branch
Previously a Senior Software Engineer, Aaron has now joined the Product team to lead the next generation of linking and growth products. Aaron led our NativeLink feature launch and has extensive technical knowledge of all Branch products. Aaron holds a BA in Applied Mathematics from UC Berkeley.
Karthik Kannan
Strategy & Enablement Manager at Branch
Karthik has over 8 years of experience in the advertising and mobile space and holds an MBA from HEC Paris. His experience working with mobile-first companies across Europe and Asia connects the dots between marketing, data, and technology. Having worked in a diverse range of roles including Customer Success, Sales, Product and Partnerships, Karthik has now joined the Strategy & Enablement team at Branch. Currently, Karthik is focused on product innovation and launches, and helping relevant partners scale their industry knowledge.