Driving Into The New Normal – How AutoTrader Is Leveraging Owned Channels To Drive Incremental App Growth

During the pandemic, companies had to adapt and get creative in order to maintain business and keep customers happy and engaged. But how can you do this while the world is on lockdown and while balancing budget and resource constraints?

Learn from Branch’s Senior Customer Success Manager, Pooja Bhayani, and Paul Davey, Senior Mobile Marketing Manager at AutoTrader, how brands are doubling down on their owned channels and how AutoTrader has increased MAUs by leveraging their best source of traffic: their existing web users!

Watch this webinar to learn:

  • The importance of leveraging organic growth tactics, especially in light of iOS 14.5
  • How AutoTrader utilised web-to-app banners (Journeys) to convert 130,000 mobile web users into mobile app users
  • The impact and results of launching personalised banners for AutoTrader’s new vs. used car listings
  • Understanding mobile measurement and attribution to improve efficiency of their ads


Paul Davey | AutoTrader

Senior Mobile Marketing Manager

Paul is a product marketer with over 10 years of experience promoting mobile apps and consumer products. Currently, he is the Senior Mobile Marketing Manager at AutoTrader, a British automotive classified advertising business, and previously he’s worked for top brands such as Kodak Alaris, Kodak, and Epson UK. Paul’s expertise in mobile performance marketing includes growth strategy development, lifecycle retention planning, and campaign optimisation (social, search).

Pooja Bhayani | Branch

Senior CSM

For the past 8 years, Pooja has been working within the AdTech/MarTech industry and in 2019, joined Branch as a Senior CSM focusing on Enterprise & Strategic accounts in EMEA. With a portfolio of customers that range from e-commerce to FinTech and Travel, Pooja helps marketing and product teams optimise their user flows and app growth strategies and ultimately understand the full value of being mobile-first.