Demystifying Deep Links in Lifecycle Marketing

In a world with web apps, mobile apps, browsers, and more, it can be difficult to know where your user will land when they receive an email.

Even the most personalized messages fall short if marketers run the risk of using a link that is web-browser specific, leaving mobile-first users in limbo.

Join this webinar to learn how to combine the data-driven powers of marketing automation with the hyper-specific control of deep-links to make sure every message in your customer lifecycle has the highest chance to convert.
Branch and Customer.io are teaming up to deliver Demystifying Deep Links in Lifecycle Marketing. You’ll hear from both Mick (Branch), and Naomi (Customer.io) on the value they’ve seen across both tools.

Speakers

Mick Wang

Commercial Account Executive, Branch

Mick Wang is a content creator turned mobile linking & attribution specialist focusing on the tools and strategies that help businesses grow on mobile. When he’s not working, Mick enjoys taking his dogs to the beach and rockclimbing at his local gym in Santa Cruz.

Naomi West

Product Marketing Manager, Customer.io

Naomi is a Lifecycle Marketing Consultant and a current Product Marketing Manager at Customer.io. She works with businesses to create and iterate marketing automations that will build and retain customer relationships. She’s well-versed in cross-channel marketing that aims to create a cohesive customer experience across both mobile and desktop!