VP of Growth at Blue Apron: Kar Paramasivam – Leading Growth in the Meal Subscription Business

In this episode of How I Grew This podcast, Kar Paramasivam talks about the growth strategy at Blue Apron, a direct-to-consumer, chef-designed meal kit company.

Starting his career as a banker, Kar shifted his focus to startups, where he got his first opportunity to lead a growth team at Shipt. From this point, Kar made his way through companies like Spacious.com (acquired by WeWork), Nutrafol, and CUUP, to his current role as a VP of Growth at Blue Apron.

Kar shares some successful campaigns and approaches his team adopted to leverage Blue Apron’s app and increase user retention and engagement.