Head of Analytics & Mobile Marketing @ MakeMyTrip: Sachin Singla – Redefining Marketing & Growth for Travel Brands

Today’s guest, Sachin Singla, is someone who didn’t stick to one career or path but found his way to marketing via other paths like finance and consulting (not unlike our host Mada). Sachin talks about how marketing has adapted and how marketing teams have needed to pivot and become more agile in the age of COVID-19. Mainly looking at your customer segments, Sachin explains how the lockdown rules vary wildly in India and how brands need to make their messaging reflect their target market’s current state.

More on Sachin’s story, how he has had to adjust with him and his team working remotely, his time in finance and consulting, and how the travel industry as a whole is adapting to COVID on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcast, Stitcher, and more.